Tuesday, February 27, 2007

The Importance of Headlines

Tonight I saw for myself the importance of headlines in marketing. Our local art museum had a speaker come in, Perry Hurt, from the North Carolina Museum of Art. His topic was “Paint, a short history”

That headline would have kept me at home, but in the article about Perry and his talk it said, “Without paint Picasso would have just been a guy with a great signature.” And that got me there. I am happy to say, the talk was worth my time. He was very interesting. But, whether it’s a book, newspaper headline, talk or especially for us – headlines in ads and press releases, we need to capture people’s interest in those couple words.

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Saturday, February 24, 2007

Sweet Babies

There seems to be a rush of babies lately: Marcia Cross’s twin girls, Amanda Peet’s daughter and Brad Paisley and Kimberly Williams-Paisley’s son. Maybe they would like to shop in this cute baby clothes shop.

Sweet Babies

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Thursday, February 22, 2007

"The Secret" on Oprah

I had taped the Oprah program about the book and DVD The Secret and finally watched it today along with the follow up show from a week later. I was surprised how ordinary the basic message was, but Oprah did say at one point most people when it’s presented to them say, “I knew that.” They just hadn’t done anything with it.

There were a lot of things I liked that they suggested though. For instance getting up everyday and saying, “I choose today to give myself the best life ever!” And visualizing how you want your life to be, not continually thinking about the things you don’t want or like. The daily gratitude list fits well with another book I just read, “The Ultimate Gift”.

None of its new, but its always good to have fresh inspiration. Here’s some buttons to help us remember a few of the lessons.


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Wednesday, February 21, 2007

Common things to give up for Lent

Today is Ash Wednesday, the start of Lent. This is the reason for the original products I came up with when I started my store: what are you giving up for Lent?

It must be human nature that people search for ideas of things to give up. Maybe they are hoping to find something a little easier to give up then their first thought.

I tried to have the most common things people give up for Lent in my store: Smoking, Alcohol, Beer, Sugar, Dessert, Snacks, Chocolate, Caffeine, Video Games, Excuses, Regrets, Being a Victim, TV, Whining and Road Rage. But, customers are always welcome to email me with their own ideas to put on a t-shirt, button, magnet, etc. too.


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Tuesday, February 20, 2007

Need something to wear to the St. Patrick’s Day Parade?

This storeowner has lots of stores. She amazes the rest of us who can barely keep up with one!


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Monday, February 19, 2007

Commodor’s Locker

Today’s shop is also well done and full of Irish wit!

Commodore's Locker

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Sunday, February 18, 2007

St. Patrick’s Day

I’ve been working on my Easter section in my shop this weekend and kept finding fun shops with St. Patrick’s Day merchandise. So I decided for the next 5 days to showcase my favorites. It’s a fun holiday!

Peacock Cards

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Friday, February 16, 2007

Global Warming

My husband and I just saw the movie “An Inconvenient Truth”. I thought Al Gore did an incredible job with it and I learned a lot. To do a little something to aid the cause, here are some places you can buy items to get the message about global warming out.

Cause it matters

The proceeds from sales in the store below will benefit the Arctic I.CC.E. Project, documenting the effects of climate change in the Arctic.

Artic ICCE

The caption says, “If only the planet were as cool as you”

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Thursday, February 15, 2007

Rudy Giuliani for President in 2008!

Rudy Giuliani has announced he is running for President in 2008. Of course the online stores are read with "Rudy for President" merchandise. Here’s a great store with lots of choices:

Pro GOP Gear

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CafePress Coupons

CafePress usually has a good coupon offer going. Here are 2, but hurry they expire soon.

Go to http://www.givitup.com to shop!

Save $5 off $20use the code CLOUDSQUARE at checkoutexpires Feb. 17th, 2007

Save $10 off $25use the code DES145 at checkoutexpires Feb. 18, 2007

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Saturday, February 10, 2007

Content is Queen

I added a new design today. I thought it would be fun to do a “Content is Queen” line and advertise it by saying, “Content may be King on the Internet, but when it comes to filling t-shirts content is Queen!”

http://www.givitup.com and click on Truly Unique Gifts

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Friday, February 09, 2007

CafePress announces New Merchandise Again!

CafePress announced a bunch of new items today!
• Dark T-Shirts: Red, Royal, Brown, Charcoal
• Light T-Shirts: Natural, Light-Blue
• Women's Dark T-Shirts: Red, Caribbean Blue, Violet
• Women's Light T-Shirt: Light Yellow, Light Blue, Light Pink
• Women's V-Neck T-Shirt: White
• Women's Dark V-Neck T-Shirt: Black, Heather Grey

To let you know which items come in a choice of colors we’ve included “More Colors Available” text under apparel with more than one color option. Sometimes I have more then one color showing already on the page, but most of the time you need to click on the item and then mouse over your color choice. Try it! It’s fun to see the choices!


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Wednesday, February 07, 2007

Lorrie Morgan-Ferrero

I’ve discovered another expert copywriter, Lorrie Morgan-Ferrero


Sigh, lots more to read! But, just from reading one of her articles about marketing to women I feel like I’ve learned volumes! She says if we market to women we will increase sales 85%. Here’s just a few other things she writes. The rest can be found on her website above.

Male centered marketing dictates that we give them just enough information to make a positive decision to buy, then stop talking.

A woman conscious marketer converts the male buyer through headlines, bullet points, postscripts and summaries. Testimonials should be results driven.

However, the women are converted through the rest of a long copy sales letter, FAQ's, comparison charts and live support. Women respond to relationship oriented testimonials.
Woman’s lives are busy; they are mothers, wives, supervisors, project managers, girlfriends, taxi drivers, bosses and daughters. They chair committees, represent their civic and religious organizations as biggest percentage of active participants, they manage money, kids and relationships and they do it all on the run.

Women need dependability and practicality in their lives. It’s no wonder women want practical solutions to their problems. They can't afford the time or patience for doing things over so they have to do it right the first time. Your marketing must understand and respond to this fact.
So here's a checklist of questions to answer:

1) Will this save me time or money?
2) Will this help me enjoy my active life?
3) Will I be able to do it (on a part time basis)?
4) Will I be able to get the full benefits (on a part time basis)?
5) Will this purchase be practical, beautiful or better yet, both?
6) Will this be the best value?
7) Will you stand behind your promises and help me?

Smart marketers have always known of the power of word of mouth marketing, and today we can add to the word of mouth, word of forwarding or word of mouse.

Many online businesses today are helping visitors to their sites share their experience with others by providing links for “share this with a friend” or “Tell a friend”. When you try out the form above you can see this strategy in action. They also send email that has coupons and offers that can be forwarded to someone on the customers email list. When it works the effect is like that old television commercial, where she’ll tell two friends and she’ll tell two friends and so on, and so on.

The new exposures of prospective buyers to your products and offers can be exponential with this type of marketing, sometime called “viral marketing”. Women are especially well suited for this “viral” type of marketing because they are so relationship oriented and in tune with the needs of others.

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Monday, February 05, 2007

Gary Halbert

For the last couple days I’ve been reading Gary Halbert’s letters. He is probably one of the best-known copywriters ever. And he has all of the newsletters he used to send out on his website free for anyone who wants to to read.

He suggests that serious students of copywriting copy over (by hand) a list of terrific ads he lists. So that the person gets the feel of it, goes through the mechanics, himself, and the feeling of writing killer copy gets imprinted on his brain

The letters are full of an amazing amount of information. They are also fun to read because to tell you the truth, Gary is a hoot!Feel free to read them yourself:


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Thursday, February 01, 2007

What I’ve learned starting an online store

The main thing I’ve learned about starting an online store is that it’s a lot of work. It is constant tweaking and constant reading and learning. Online storeowners don’t stop working until they can’t keep their eyes open anymore and then after a few hours of sleep they start all over again.

Most online storeowners aren’t just adding products to their shops. They are learning about being an affiliate, attracting affiliates, SEO, all forms of on and offline marketing, and the tools the Internet offers to help us.

They are reading everything they can find on AdSense, AdWords, Chitika, HTML and photoshop.

They are writing ads, articles, newsletters and press releases and looking for places to submit them. Because of this they are also reading things to teach them to write better.

They are on forums: either forums for businesses, entrepreneurs, blogging forums, (if they have a blog and many do) forums that relate to the products they sell and techy forums.

They become familiar with sites they normally wouldn’t have, i.e. My Space and Swanky Moms.

They create folders in the inboxes of their multiple email accounts filled with links to things they want to look at someday, or try on their site. Their desktop is full of icons and if it isn’t full it’s because each icon has folders and sub folders. Their “favorites” are also full of sites they mean to study. Or at least read one time.

They grit their teeth when the computer crashes while they are in the middle of typing something (which just happened to me) and start all over again instead of taking the time to cry about it. And when they do start all over again, this time they hit file and save after every paragraph!

They realize that like the Internet there is no end!

So if you are an online storeowner. I salute you. And I wish you the best!

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