Monday, November 03, 2008

My Flip Mino Press Release

I wrote and sent out a bunch of press releases about adding Flip Minos to my online store. Here’s the release:

Hickory, NC, November 3, 2008 – Online store, givitup, is pleased to announce the addition of custom designed Flip Minos

givitup, is part of CafePress, who recently announced a branded partnership with Pure Digital Technologies, makers of the wildly popular Flip Mino Camcorders. By teaming up together, video lovers can now take their movie-making creativity one step further by customizing their Flip Mino camcorders.

Nancy Geiger, owner of givitup, says, “It’s a perfect partnership. The amazing growth of CafePress shows how much consumers enjoy designing their own T-shirts, mugs, posters and books. CafePress shopowners are on the cutting edge of new trends and Flip Minos are very hip.”

"We're a destination for self-expression," says Amy Maniatis, vice president of marketing at CafePress, calling CafePress a "me-tailer." The company has seen its sales increase 40% year to year.

"Skins were fun and a trend for the last few years, but they can get messy and peel off," Maniatis says. "We're printing directly on the camera. It's a high-gloss print, more strong and durable."

Jonathan Kaplan, CEO of Pure Digital, says, "This generation wants to be famous, tell their story and be heard, change the color of their hair, wear tattoos and express themselves. It goes beyond the clothes and watch you wear and extends to the cellphone or camera you hold."

The ultra-thin & pocket-sized Flip Video Mino camcorder has a handy USB arm that flips out and hooks up to your PC or Mac. This charges the battery, plus lets you use its built-in software to easily view, edit, and upload video and photos to favorite sharing sites. It records 60 minutes of VGA-quality video.

givitup opened almost three years ago focusing on giving up negativity. “We believe there are too many negative and vulgar t-shirts out there. givitup is all about fresh starts, positive attitudes and becoming a better person. We believe people can alter their lives by altering their attitudes. And by wearing positive and inspiring thoughts people are reminded of good things all day.

Besides the Flip Minos, givitup has over 9300 items with its own designs: t-shirts, sweatshirts, hats, buttons, magnets, stickers, aprons, journals, greeting cards, postcards, teddy bears, mugs and more. Customers may also send in their own designs or text for any of givitup’s products.

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