I get forum advice about meta tags

Day23
Sent out dozens of Valentine theme press releases to New York weekly papers. Even sent one to the Today Show :)
I’ve been emailing back and forth with one of the guys on the CafePress forum. I had asked him to look at my meta tags and see if they were ok. I learned more in two emails from him then my three weeks working on my site! He said given the theme of my site – that each product has a word like “no smoking”, “no alcohol” “no victim”, etc. it’s a shame I can’t optimize each page. Someone who is just typing in “giving up smoking” won’t come up to my page full of “no smoking” products. I thought they would because I had filled in keywords/tags on every page. But, he explained that those were for CafePress to use and all that the Search Engines saw was the store meta tag! (Which isn’t very big and can’t be.) He said I should create another website, optimize each page and when someone who was searching for whatever they are giving up or are against or their pet peeve clicked on my site it would link through to my CafePress site which would still do the orders and shipping. All very logical and possibly necessary, but I’m going to file that in the back of my mind for now and keep trying to promote it and learn more first.Wow! Three weeks ago I’d never heard of a meta tag!!