Sunday, December 31, 2006

Part two of good business advice

6. Offer Rewards for Opt-Ins

Everyone enjoys acquiring free products. Offering a free product as a premium for Opt-in customers must have a perceived value relevant to your clients needs. Here again, you must offer a bonus that will generously provide your future client with an aid to the solution for their existing problem or desires. The bonus should always have a value attached, whether it is monetary or a way to cleverly save precious time or money.

The bonus should also be solid with relevant information pertaining to the customers needs. The potential customer will appreciate that and award you with a vote of confidence.

7. Offer Quick Tips on your Home Page

Offering quick tips to your clients on your home page will inevitably increase your site's reviews. Everyone is always on the lookout for short cuts or new ways to accomplish tasks that will cleverly save them precious time and or money.

Try to post new quick tips weekly if possible, and let all your clients know this. Quick Tips also carry long lived value. Your Quick Tips weekly column introduces a curiosity factor to your clients. What will they miss if they fail to view your site this week?

8. Set-up an auto-responder program that Pre-sells

Set-up your auto-responder as a public relations tool. Your auto-responder message should be set-up to notify your clients regarding new events, products, articles, or anything else that may primarily benefit your client. Developing curiosity is your main goal with your messages.

Remember, you are not trying to sell them anything; you are establishing trust between you and your prospective client. Your site is there to help the client with their needs or desires. Your website provides solutions to their immediate demands. Do not become a used car salesman here, become a close friend that cares!

9. Research

Compare similar websites that offer the same types of services you offer. Review their popularity at Alexa offers a free service that determines traffic rankings, related links, and more for all websites. Visit their site and download the free toolbar.

Reviewing similar websites will aid you with your decision on how to better your own site with regards to popularity.

When reviewing your competitor's website, pay special attention to their website layout, design, bonus offers (if any), and navigation to pages of interest, and overall presentation. Ask yourself, what was your first impression of the site, was it easy to navigate, was it relevant to your demands, what could you do better to vastly improve their site, and finally, would you return to this site?

10. Establish a Perceived Value to your Website

By following and practicing the previous steps of this article, your website is destined to ultimately achieve success. The last step to your success is establishing a perceived value for your website.
Just what is perceived value?

Perceived value is the potential benefits a consumer expects from a product or service. Also, this is a form of branding (developing awareness of a name or product).

Take for an example Wal-Mart. When this name is mentioned, what are your thoughts?
Friendly place to shop.
Great selection of products to choose from.
Assumption of outstanding pricing.
Established name that is well trusted.

In your mind you have determined that these are some of the influencing factors most companies should have to make you feel comfortable and confident while shopping there. Some prices may be higher, but you feel satisfied with your perceived value of such a business.

Understanding your customer is priceless, and learning how to obtain their confidence in your services is the real challenge.

Provide service to your potential customer as a close friend, not as a percentage.

Roy King, is the editor for Ecom Newspaper, which is dedicated to provide Ecommerce news, information, and articles of interest for home-based Internet businesses. Tips, Tricks, Techniques, and Secrets are revealed by the Guru's of the Ecommerce world within our online newspaper. Stop by and visit us at: Have a Great E-Commerce Day.... Roy King

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