For the last couple days I’ve been reading Gary Halbert’s letters. He is probably one of the best-known copywriters ever. And he has all of the newsletters he used to send out on his website free for anyone who wants to to read.
He suggests that serious students of copywriting copy over (by hand) a list of terrific ads he lists. So that the person gets the feel of it, goes through the mechanics, himself, and the feeling of writing killer copy gets imprinted on his brain
The letters are full of an amazing amount of information. They are also fun to read because to tell you the truth, Gary is a hoot!Feel free to read them yourself: