Friday, February 29, 2008

Recession: Recess from Spending

Recession can be a much needed recess from spending. Just about everyone spends more then we should. Maybe a recession is just what we need to cut back to essentials. Less waste, less to take care of - it could really be good for us!

Let givitup help you point out the bright side with our Recess from Spending t-shirts, stickers and gifts.


Labels: , , ,

Tuesday, February 19, 2008

New Fun Gifts for Computer Geeks

What computer geek hasn't thought this? byte me: on t-shirts, buttons, magnets, mouse pads and mugs - you don't even have to say anything!

Labels: ,

Saturday, February 16, 2008

If it’s Not One Thing it’s 6 Others!

I grew up hearing my mom say that all the time. “If it’s not one thing, it’s 6 others!” And boy is that true when you work on the internet.

Just like when you look up information online and keep linking to more and more information (and often get totally off subject), owning an online store leads you in to: joining forums, (so you can get help from other shopkeepers or marketing people, or promote your store) social websites, (I’ve joined My Space, Facebook, Kappa Delta, My Church and Friendster) online classes, (about web design, freelance writing, copywriting, marketing and affiliate marketing) signing up for ezines and newsletters, (hoping to become better educated or get that one brilliant idea!) advertising, writing articles, press releases and blogs.

There truly seems to be no end in site. It is a web indeed!

Labels: , ,

Wednesday, February 13, 2008

16 Ways to Lure Traffic to Your Web Site

Here's an article I think is helpful by Marcia Yudkin of Creative Marketing Solutions

Building a web site and not promoting it is like posting a billboard in your basement. You're just not going to get a lot of traffic. To get your web site visited and appreciated, you need to let people know it exists. If your web site is lonely for visitors, try these often-overlooked ideas.

1. Use web address stickers. Not ready yet to reprint your stationery? Print small, coordinating labels that feature your online address and copy inviting people to visit. Stick them on outgoing envelopes, on seminar folders, on the backs of your business cards and more.

2. Put your URL in print ads. This extends the efficacy of a small print ad, since wired readers can get more details about your offerings instantly, 24 hours a day. But include your phone number and street address as well.

3. Include your URL in answering machine or voice-mail messages. For those who call your office outside of office hours, why not spell out your Web address in your message, so that they can immediately help themselves to the information they need?

4. Utilize your on-hold message as well. Similarly, instead of playing "Rhapsody in Blue" for customers while they wait on the line for a representative, you can tell them that if they're calling for directions, prices, return policies and such, they can click on over to your web site.

5. Post notices of your site's content on discussion boards. Whenever you add useful non-promotional content to your web site, such as a topical "Frequently Asked Questions" page, post notices to relevant newsgroups, forums, discussion boards and mailing lists. This usually not only increases traffic at your web site, but also prompts people to add links to your site.

6. Ask for links. Visit non-competing informational sites in your area of expertise and ask the owners to add links to your site. This works best when your site includes useful informational resources rather than strictly promotional material.

7. Exchange links. Before requesting links, add a section to your site that contains links to related businesses. Then contact the webmasters of those sites to request a return link. You'll find your initiative frequently reciprocated.

8. Start an email newsletter. Some say that showing up in your customers' mailboxes every week or month with updates, schedules, sale prices or industry news is even more valuable than the web site itself. Somewhere in the newsletter, tell readers to check out your web site for more information on related subjects.

9. Publicize your content. Add something to your site no one else in your industry has, then send a news release to industry trade magazines about your unique feature -, a top-ten list, a Scuba Diver's Joke of the Week.

10. Host a giveaway. Announce a drawing for a free something-or-other once a month. Those who sign the guest book during that period - and people can re-register every month - are eligible to win.

11. Create outdoor signage. Facing Route 128 in Massachusetts recently was this sign on a very traditional-looking restaurant: "" It let technically savvy commuters know they could make reservations and explore the menu through their computer.

12. Invent alternate domain names. If you started off as "" and then discover that "" is available, grab it and have it open up your same site. That's what Coca-Cola did when it registered for both and The shorter and more memorable your domain names, the better.

13. Encourage people to bookmark your site. Obedient creatures that we humans are, making an explicit bookmark request either at the site or in advertising containing your URL increases the chances people file your address in their browser for a return visit.

14. Append a signature file. At the end of every e-mail message you send, append a file containing your contact information and a line about what's new at your web site. Change the "what's new" line frequently to tempt previous visitors to have another look.

15. Offer free classifieds. A Yahoo! search turned up thousands of sites offering free classified ads, some regional and others topic-specific - for bicycle stuff, crafts, computers and more. Post ads for products or services related to your business.

16. Print T-shirts. Order custom-made shirts and wear your web address on your back. For even more visibility with this method, sponsor a softball team who will wear them, or use them as giveaways for a promotional mailing.

Oh! And I just happen to know where you can get those t-shirts printed!Send your URL or logo to

Labels: , ,

Thursday, February 07, 2008

Newsletter about My New Cookbook Site

I wrote my first newsletter to promote my new Cookbook Site. I was so excited by how it looked – just like the site. And we put in lots of text links that took the readers to the site, I wrote a fun article on making a romantic dinner for Valentine’s Day and included a great chocolate dessert recipe. Used Constant Contact to send it…and then I got my copy and noticed 2 typos!! I was devastated!!

They were both in the first paragraph/greeting that my husband added. So I’ll blame him!

To see it, click on link below and then on Valentine's Day 2008:

Labels: ,

Saturday, February 02, 2008

We’ve Launched a Cookbook Site around A Bride’s Cookbook!

Once my cookbook, ‘A Bride’s Cookbook or Surviving the First Year’ was done and both in my store in the print version and online in an electronic version, my husband and I started on the second part of our plan: building a Cooking Website around the cookbook.

It has been a lot of work, just like everything else I’ve done online! People who say making money online is a cinch are fooling you, I think. But, it is a real learning experience! And very interesting. We want whatever we put out there to really matter, so we work very hard at it. Researching, picking only things we believe in and feel good about to promote, trying to offer good information that’s helpful to other people.

Now that the site is live I have to do press releases for it and then it will be time to start tweaking it and updating content!

Here it is:

Labels: , ,