I’m going to try something a little different for awhile. I’ve been reading a lot of articles on business and marketing and the following one on Fear jumped out at me since I have “No Fear” products in my store. I thought it would fun and a learning experience for me to seek an article that both relates to one of my products and at the same time teaches readers something about online business. Feel free to let me know what you think through my comment button.
Contrary to popular belief “FEAR” doesn’t mean “Forget Everything And Run”! But what are you supposed to do when negative thoughts creep in, force you to live in stress, and cancel out peace of mind?
If you’re like most sales pros, you’ll be tickled pink to know that fear can indeed be conquered. You can greet every single day with a sense of excitement at the thought of having “confidence on demand” and you can own every prospect that has the good fortune to meet with you!
Bottom line? Conquer fear and you’ll come out on top.
Selling at the top to million-dollar decision-makers is the strategy you want to master, because senior-level executives focus on business and write big checks.
Experience shows you the primary focus of mid-level decision-makers is keeping his/her job.
You have incredibly valuable solutions and services that’ll benefit your prospect companies, and your “message-to-market-match” fits better at the executive level than any other.
Your all-powerful, business-changing message is this, “I have solutions to reduce your expenses and increase your revenues.” And that message is best matched to executive-level prospects that are doggedly sniffing around for solutions to their rising expenses and plummeting revenues.
Your experience forces you to conclude, “If I continue to call at low levels where the daily cry is, ‘Save my job, spend no money’, you’ll continue to hear that annoying phrase “‘We get hundreds of calls from people like you.”
If you’re like your colleagues, this kind of treatment is getting on your last nerve!
Now, I ask you, with this kind of rejection day in and day out, who wouldn’t expect feelings of fear to creep in?
You Can Concede Defeat or Recognize a Red Flag When You See One:
Look past what appears to be a dead-end, low-level sales call and find the action steps that’ll take you toward your goal. Understand that what appears to be rejection is actually a “red flag” waving, directing you to call higher. That’s where your solutions/services can be understood, valued, and desired, in the big picture scheme of your prospect’s profit picture.
If you misread the red flag as bona fide rejection, you’ll freeze in fear, and conclude all is lost. This does not have to be your choice! You can take action from an entirely different perspective. Determine to search for ways to get past obstacles to top-level cold calls.
Success Is Reached In Zigzags:
As a successful sales pro, you understand that success rarely comes directly, as a crow flies; that success is reached in zigzags by trying a strategy, running into snags, taking corrective action to get back on course, and moving more directly toward the goal again. Look at a snag not as a dead-end, but as a helpful means to a positive outcome.
We all know that unshackled fear, left to its own devices, takes us down a path that fills us with doubt, insecurity, and feelings of failure. What if you’re frozen in fear? Is there hope for you? Can you thaw out and move forward again?
Absolutely, Positively, No Doubt About It—There Is Hope And Promise Of Success:
Your success is dependent on a relatively short list of attitudes and skills that can be learned, exercised, developed, and maintained.
1. Role-play objection overturns with a colleague or your spouse. Lack of confidence comes from lack of skills. This practice-without-pressure will build skills and keep “fear” from nagging you with the question, “What do I say when I call for an appointment?”
2. Fortify yourself with the written testimonials of your favorite clients, read them when “fear” brings up thoughts of, “Why on earth would any executive want to meet with me?” Let the words of your most successful clients be the words that address this little question.
3. Remember, moving forward is hard when you believe the next step will suck the life out of you. Change your belief with a true perspective—F.E.A.R. is simply False Evidence Appearing Real. And that you can handle exceptionally well.
Use these simple tactics to conquer F.E.A.R. and capture profits.
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