Wednesday, September 27, 2006

Turning visitors into buyers

I found this man’s site while reading marketing tips. He has thousands. Here’s just one of his ideas.

Turn Visitors Into Buyers

One of the downsides of the Net is how hard it is to get visitors to buy what you're selling. Typically 1% or fewer visitors buy. The percentage of visitors that buy is called your "conversion rate."

Imagine if Kmart or Sears got only got one buyer for every 1,000 people who came through the store. Because you don't have to drive across town to get from one web site to the next, consumers are far less likely feel committed to placing an order.

Increase your orders by showing visitors what a great VALUE your product or service is. List lots of benefits the customer will get when they buy. Tell them how your product or service will make their lives better.

Put a link to your order page near the top of your sales copy and another at the bottom. Make sure people always know where to click at the moment they get the urge to buy.

Kevin Nunley provides marketing and copy writing. Read all his free tips at Reach Kevin at or 603-249-9519.

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