Great article for online store owners

Day364
I’ve been trying to go through everything I’ve stuck in my “favorites” with the goal of “getting caught up” and starting the year “fresh”. Ha!

Anyone who has an online business knows there is no such thing as getting caught up and there is no end of information to read. (Despite the ad where the dazed looking guy comes in to the room and says, “I have reached the end of the internet!)

One of the problems is, if it’s your business, then everything about it is interesting! That’s why you chose the business you did. The other problem is, every article usually has a link to some other site or another article. Then instead of reading the one article you started out with you’ve read 5 or 6.

Here’s an article that I found really helpful called “How to sell more on the web: 30 tips to increase conversion rates for the ecommerce site.” By Nach Maravilla PowerHomeBiz Publisher/CEO

Everyone who has an online store or is considering having one can learn from this article. He covers getting traffic, building customer confidence, improving product presentation and maximizing after sales opportunities.

30 tips to sell more on the web

Turning visitors into buyers

Day266
I found this man’s site while reading marketing tips. He has thousands. Here’s just one of his ideas.

Turn Visitors Into Buyers

One of the downsides of the Net is how hard it is to get visitors to buy what you're selling. Typically 1% or fewer visitors buy. The percentage of visitors that buy is called your "conversion rate."

Imagine if Kmart or Sears got only got one buyer for every 1,000 people who came through the store. Because you don't have to drive across town to get from one web site to the next, consumers are far less likely feel committed to placing an order.

Increase your orders by showing visitors what a great VALUE your product or service is. List lots of benefits the customer will get when they buy. Tell them how your product or service will make their lives better.

Put a link to your order page near the top of your sales copy and another at the bottom. Make sure people always know where to click at the moment they get the urge to buy.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.