How to Create a Money Magnet Web Site

Day691
If you've been online for more than a day you've probably heard some "guru" somewhere recommend that you create a Money Magnet Web Site - a site that is highly automated and helps you make money 24 hours a day. While that might “sound” great, what they often forget to tell you is HOW to do that.

Well, I'm going to tell you right now, in this article!

First, what IS a Money Magnet Web Site? A Money Magnet Web Site can be defined as one that is equipped with an integrated suite of both e-commerce and internet marketing tools in a fashion that will allow you to be the most profitable with the least amount of effort.

Most e-commerce systems are equipped with the following essentials:
- A shopping cart.
- Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products.
- An order-retrieval system that enables you to fulfill orders.

However, what most of them are lacking are marketing tools. There are several marketing strategies that are essential in the creation of a successful e-commerce web site:
- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic email messages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program

Now, if you had a system that would support the integration of ALL of these marketing tools in addition to the necessary e-commerce essentials, then you would have a Money Magnet Web Site. After all, it has been shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase. Consider the following scenario: A prospect clicks on an advertisement in an online magazine. This action increments a counter for this particular ad to help you determine how well it's working. They don't decide to buy as of yet but join your newsletter. They are now considered a prospect. You begin to send them a monthly email newsletter. Additionally, an autoresponder kicks into thank them for joining the newsletter as well as scheduling them to get email twice a month for the next 90 days reiterating your product benefits and inviting them to purchase.

Upon sending them one of your "juicy" offers that they couldn't refuse, they finally purchase. They will automatically be removed from your prospect list and added to your customer list. Based on the particular product or service they've purchased, they will receive a series of emails every two weeks for the next 6 months offering complementary products.

This will be the engine that will drive your back end sales and keep your customers coming back to your web site. Being able to play out a scenario such as this using one integrated system would be pretty impressive don't you think? The internet big boys do this with expensive e-commerce platform suites produced by vendors such as IBM, Microsoft and Oracle. Having your system automatically perform these follow up tasks frees you up to spend more time on your business, your health or your family!

What can you do to obtain a money magnet web site? Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet, which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website. Are there any other ways to automate your business besides working with a total solution provider? You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important asset of your e-commerce business is your email lists.

Therefore, concentrate on the implementation of a good autoresponder/list server system to "enhance" your present e-commerce website. There are several good ones on the market. Look for providers that allow you to:
- Create multiple lists.
- Add prospects via a web form, email, or manually through a management console.
- Send out an unlimited number of autoresponder messages.
- Send out an unlimited number of email broadcasts.
- Set up and distribute a newsletter.

When setting up your autoresponder system, create one list for your "prospects" and another one for your "customers". Now, here's where you come in: when a person orders your product, you will have to perform the extra task of logging into your autoresponder system and manually remove them from the prospect list and add them to the customer list. This action will then trigger your customer autoresponder series of messages to be sent. Remember, the key to building a successful e-commerce web site is to automate your marketing engine as much as possible and will certainly create a money magnet e-commerce web site for you! To learn more about website automation and to download the complimentary ebook, "Easy Ezine Marketing", visit Izzy Camacho at http://www.internet-marketing-madeasy.com/MoneyMagnet.htm
He is an accomplished software developer with approximately 20 years of experience. He has a degree in computer science from a distinguished university. For the last several years he has been involved in the creation of web site applications for corporate America. Article Source: http://www.businesshighlight.org/

Why Don’t People Buy From You?

Day687
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their email address and that all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract your target audience. You don't list any testimonials or "guarantees included" in your ad.

3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your Web site. Include your business history, profile of employees, contact information, etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, email, Web site, fax, mail, etc.

6. You don't make your Web site look professional. You want to have your own domain name. Your Web site should be easy to navigate through. The graphics should be related to the theme of your Web site.

7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your Web site, include it below your ad copy or on another Web page. If you list the freebie above your ad, they may never look to see what you're selling.

Author Larry Dotson. 1075 FREE Internet Marketing eBooks, Courses, And Web Books! FREE Content For Your eBook, Web Site Or E-zine! http://www.ldpublishing.com

Building a Successful Ecommerce Website

Day675
Here's a good article called 8 Rules for a Successful Ecommerce Website I found over at about.com:

http://sbinfocanada.about.com/cs/ecommerce/a/ecomentice.htm

Great article for online store owners

Day364
I’ve been trying to go through everything I’ve stuck in my “favorites” with the goal of “getting caught up” and starting the year “fresh”. Ha!

Anyone who has an online business knows there is no such thing as getting caught up and there is no end of information to read. (Despite the ad where the dazed looking guy comes in to the room and says, “I have reached the end of the internet!)

One of the problems is, if it’s your business, then everything about it is interesting! That’s why you chose the business you did. The other problem is, every article usually has a link to some other site or another article. Then instead of reading the one article you started out with you’ve read 5 or 6.

Here’s an article that I found really helpful called “How to sell more on the web: 30 tips to increase conversion rates for the ecommerce site.” By Nach Maravilla PowerHomeBiz Publisher/CEO

Everyone who has an online store or is considering having one can learn from this article. He covers getting traffic, building customer confidence, improving product presentation and maximizing after sales opportunities.

30 tips to sell more on the web

Good business advice

Day356
I found a good article today that I want to share. It’s really too long for one blog post so I’ll print the author’s first 5 suggestions today and his last 5 tomorrow.

It’s called “Make more money online with less customers” by Roy King.

Most website owners are on the Internet to ultimately earn money. Internet marketing, traffic building, and search engine optimization has become a difficult challenge for all who seek the financial rewards from their ecommerce ventures.
There are many ways to direct traffic to one's website, a few are free, but most will cost you time, money, and patience to gradually develop.

Many experts who have carefully analyzed Internet traffic patterns admit that your website visitor will give you between 5 -10 seconds to influence them to stay.
When you actually think about this, 5-10 seconds is a very short time to convince anyone about anything.

Now you are expected to reassure a new client that has for the first time visited your site that your site is relevant to their immediate demands and desires, and will provide them with the primary solutions to their problems. How can this be done?

Traditionally an acceptable online conversion rate for Opt-in clients versus buyers is about 1-2 percent. Simply put, one out of 100 visitors will possibly purchase from your website. These are just terrible odds.

The vast majority of the ecommerce community seem to willingly accept these percentages as a part of doing business online. Most website owners constantly spend tons of money developing SEO tactics along with paid advertisements to lure bigger volumes of prospects to visit their website with no regards to super weak conversion ratios.

New traffic should always be a priority, but persuading prospects to buyers should rank supreme.

Let's say for an example that your established website incorporates 10,000 opt-in clients. The traditional conversion rate is about 1.5 percent. These figures equal a potential sum of about 150 buying customers out of 10,000 clients.

Now let's raise the bar to a 10 percent conversion rate. We now have 1000 consumers that have purchased from us, that's an increase of 850 buyers from the same opt-in list.

Well you say, ok, but who actively produces a conversion rate of 10 percent?
The answer is site owners who really understand their clients!
Here are 10 steps to help you make more money online with fewer customers....

1. Evaluate your website.
Simplicity is the key here. The simpler the better. Review the biggest revenue bearing website on the world wide web today... Google.com. This site is as simple as it gets, that's the way the web visitors like.

Simple navigation to destination articles or products should not be a difficult hurdle. Just click on a subject or title and you’re there, period. A maze of links and clicks turn visitors off. Make it simple and to the point.

Article or product links should be within 2 clicks. Your client should not have to thoroughly search your site for the pertinent information that they may desire. Remember you have less than 10 seconds to convince that client that this is the place for them, or else, click, they’re gone!

2. Clearly present what your website is all about.
Your main header (headline) should clearly state what your website has to offer. Your potential customers should not have to guess or get frustrated while trying to determine the relevance of your site. Your customer is there to seek solutions to his or her problems; it's your job to resolve them, not to create another problem.

3. Establish your website with statements of confidence.
Your website presentation should carefully place confidence into your visitors mind as a trusted authority of facts, information, or for products in demand.

4. Using Power words, Phrases, and Emotional Triggers.
Compile a list of intelligent words that interact with your customer and your website peaking your customer’s interest.

Power words are the essential ingredients to a successful website. These words respond with the mindset of your customer's needs and the fundamental reason they are there.

Power words further develop curiosity in your customer's mind. Can this product or informative article resolve my problem? Power words relate to the primary resolution of their problem, concerns, or desires. The more frequently you can establish a mutual relationship between your client's problems and the different ways you could possibly solve them, the more sales you will ultimately make.

5. Establish a Perceived Value to Opt-In.
New clients will not give their email addresses out willingly to just anyone. Most customers already have flooded e-mail boxes with junk e-mail. Customers do not like receiving worthless junk mail that is annoying and consuming their time.

Never try to sell your customers anything with your e-mail messages. Emails to clients should be committed to establish complete confidence and curiosity within your valued client. Email should be used as a tool to credibly connect the message that your website is a realistic resolution to their problems or desires. You definitely desire your customer to be eager to open your e-mail having them feeling confident that you will be helping them. Remember, this is your invitation to your website.

Simply stated, these types of emails are called pre-sells. Making your client aware that your their trusted friend, and are here to help them. Concentrate your efforts for a long-term relationship. Your main goal here is having your client enjoy receiving your emails and visiting your website.