Saturday, January 06, 2007

Branding your business

I read a great article on line tonight: Little known ways to brand on the cheap: 99 tips for poor web startups.

Here are just two of the tips I plan to research further –

22. Social Bookmarking–where to start? Start by building a profile and keeping it active at all the top bookmarking sites. A few sites we recommend are:, Digg, Netscape, Reddit, and Stumbleupon. Each has a different audience, so some of your content will do better at some sites over others. Because of their differences, it is important to be an active member of all the sites and submit your content at all of them.

26. E-profiles: manage your reputation. If a potential customer types in your name into a search engine, what sort of results will they see in the top 10? It’s key for you to secure the top 10 results in Google, Yahoo and MSN for searches relating directly and indirectly (if possible) to your brand. You need to be the one defining what people see when they search for you, not your competition. Start by building e-profiles on authority domains such as MySpace, Squidoo, AboutUs, WordPress, Blogger/ Blogspot, MSN Spaces, TypePad, Newsvine, LinkedIn, Rollyo, Wikipedia, etc. Don’t let someone else define who you are.

Read the entire article here

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