20 Simple Things To Do Today To Dramatically Increase Your Website Sales
Today I'm sharing with you half of an article by Willie Crawford http://williecrawford.com/cgi-bin/tk.cgi?all-in-one It's a little long, so I'll post the first 10 today and the rest tomorrow:
Need to increase your website sales? There are major things you can do which often produce incredible results. Things like having your entire website professionally rewritten. However, there are many little things you can do which also generate increases in sales. Through a process of continuous testing and making continuous improvements you CAN increase sales! Combined, the results from making simple improvements can be more impressive than from making the major changes.
Today I'd like to offer (in no special order) 20 simple things you can do to improve your website sales .
1. Review your product lineup. Ask yourself what is selling and what isn't and honestly examine why. If a product simply isn't needed don't waste your time promoting it. If a product is producing very little revenue for you, find another product to promote. Devote your time and effort to products that are producing for you. Don't be too stubborn to admit that perhaps you chose the wrong product to promote in the firstplace.
2. Revamp your ezine's welcome message to reinforce the decision to subscribe and perhaps introduce one of your products. Don't turn the welcome message into a sales letter, but do start familiarizing your subscribers with your product lineup. To reinforce the decision to subscribe, perhaps give the new subscriber an unannounced gift (make sure it is ofreal value).
I also include a sample copy of my ezine with the welcome message. This really serves to confirm what the subscriber will be getting each issue and if it's not what he expected, he should unsubscribe. You do want targeted subscribers and you don't want list members who don't want to receive your material.
3. Review your ezine's unsubscribe message. Since you WILL get unsubscribes, make the confirmation message a positive experience. Perhaps provide another bonus, some useful tips, or tell them about a special you are running. This may be your last contact with this subscriber so use it wisely (without annoying the person).
4. Follow up purchases with an unexpected gift. Your customers are so use to having lots of sometimes useless bonuses promised to them that it is a pleasant surprise when they get an unexpected bonus that is really useful to them. Several well-know mentors of mine use this "under-promise and over-deliver" model. It dramatically reduces "buyer remorse" and reinforces the decision to buy your product. Using this technique you are well on your way to building lots of repeat sales. Satisfied repeat customers often make many large purchases :-)
5. Review your order handling process - from the web copy through to the delivery of the product. Place an order and have others place orders to evaluate the experience. Look for points in the sequence where a prospect might be turned off. Is there something about any page in the sequence that might generate doubt or negative feelings in the prospects mind? A significant number of customers abandon orders at the order form or during the checkout process.
Examine yours closely to reduce this happening on your website. Make sure your order process steps the customer through step-by-step while providing continuous reassurance.
6. Join image-enhancing organizations such as the BetterBusiness Bureau or the International Council Of Online Professionals. To be accepted as a member of either organization requires that you ascribe to certain professional and ethical standards. You must also maintain a very high level of professional business standards to remain a member of either organization. Your potential customers will be reassured when they see that you conduct your business at this level of professionalism. Membership in such organizations pay for themselves many times over.
7. Look for broken links on your site. Having webpages load with broken images or having a visitor get a lot of file not found messages can create a negative impression. Your weblogs should reveal "file not found" hits. Fix these to improve sales. Also, periodically surf your site to confirm everything on your page functions as you intended. This is a good chore to get one of the kids to do :-) There are also software programs and services which check for broken links. Use these!
8. Focus on fewer products. If you try to promote too many products and "spread yourself too thin" you will generally do a poor job. Instead really get to know all of the features of your products and also get to know all of the promotional tools available for that product. If you are marketing affiliate products, there should be lots of tools for you to use in your promotions. Test a variety of these tools and stick with the winners. It's much easier to rave about and market a product that you know inside-out.
9. Include inserts with physically delivered products. If you have any products which are actually mailed to your customers such as hard copy books, cassettes, etc. make sure that you include a brochure or flyers for other products in the package. These customers are your best prospects for repeat sales. When they open a package they've been waiting for, and are thrilled with the product, they are instantly in a receptive buying mood. As an example, I sell cookbooks from one of my websites. I offer both ebooks and hard copy. With each hard copy shipped I include a flyer encouraging purchasers to consider giving copies of this book as a gift.I also encourage purchasers of the books to order copies of video cassettes demonstrating many of the dishes. It works like magic.
10. When you get new subscribers or customers make sure your "thank you page" offers them a path to continue experiencing your site. Perhaps you offer them some other special report, tell them about a product you really love, offer to up-sell them, or offer free access to a customer-only section of your website. Suggest where the customer should go next -instead of just leaving them "hanging."
Labels: website sales