Newspaper interview about "no breeding"

Day62
I decided to send my “no bad hair days” to wig stores. That should be at least as much of a match as for hair salons. I think about a third of the emails came back “unable to deliver” though. Kind of frustrating…

Day63
I was at the gym today and when I got back in the car saw I had a voice mail from John. He said a reporter from the Frederick Maryland Post had called and wanted to talk to me about my press release for “no breeding”! I called her when I got back and we talked about what “no breeding” actually meant and she said they were going to run the article for No Spay Day tomorrow and would mention my site! That inspired me to send another 40 emails!

Learning about free classified ads

Day16
My third sale! A “no coffee” mug from Illinois! Still working on press releases and tweaking site and learning about search engines and affiliates! Also sent out a ton of free classified ads! At one site I did every state individually! Am starting to get junk email to my givituprequests@yahoo.com address!

My first press release

Day 4
I sent a press release to the local papers with the "Wear Your New Year’s Resolution" theme and a lot about CaféPress in general:

"Just in time for New Year's new online shop offers you the opportunity to wear your resolution on their stylish apparel; sweatshirts, hoodies, tank tops, t-shirts, baseball caps or display it on mugs, buttons or magnets.

givitup is part of CafePress.com which won a Webby Award, the leading international honor for web sites, as the Best Retail web site of 2005 beating out other finalists: Target.com and Home Depot.

Since 1999, CafePress has empowered people to create, buy and sell customized merchandise through CafePress.com on-demand manufacturing and e-commerce services. Powering a network of more than one million independently-run CafeShops™ as well as syndicated and corporate stores, the company offers online retail services for storefront web development, order management, fulfillment, secure payment processing, and quality customer service.
Today, CafePress.com is a global and growing community of merchants who have unleashed their creativity to transform their artwork and ideas into new revenue streams and diverse products.

Whether you are giving up caffeine, sugar, excuses, whining, snacks, guilt or a host of other things, you can tell the world with the help of www.cafepress.com/givitup "

I know of at least 2 papers that printed it.
I also made up a couple dozen flyers and put them up at grocery stores, the YMCA and the library.