My first press release

Day 4
I sent a press release to the local papers with the "Wear Your New Year’s Resolution" theme and a lot about CaféPress in general:

"Just in time for New Year's new online shop offers you the opportunity to wear your resolution on their stylish apparel; sweatshirts, hoodies, tank tops, t-shirts, baseball caps or display it on mugs, buttons or magnets.

givitup is part of CafePress.com which won a Webby Award, the leading international honor for web sites, as the Best Retail web site of 2005 beating out other finalists: Target.com and Home Depot.

Since 1999, CafePress has empowered people to create, buy and sell customized merchandise through CafePress.com on-demand manufacturing and e-commerce services. Powering a network of more than one million independently-run CafeShops™ as well as syndicated and corporate stores, the company offers online retail services for storefront web development, order management, fulfillment, secure payment processing, and quality customer service.
Today, CafePress.com is a global and growing community of merchants who have unleashed their creativity to transform their artwork and ideas into new revenue streams and diverse products.

Whether you are giving up caffeine, sugar, excuses, whining, snacks, guilt or a host of other things, you can tell the world with the help of www.cafepress.com/givitup "

I know of at least 2 papers that printed it.
I also made up a couple dozen flyers and put them up at grocery stores, the YMCA and the library.