Tuesday, February 27, 2007

The Importance of Headlines

Tonight I saw for myself the importance of headlines in marketing. Our local art museum had a speaker come in, Perry Hurt, from the North Carolina Museum of Art. His topic was “Paint, a short history”

That headline would have kept me at home, but in the article about Perry and his talk it said, “Without paint Picasso would have just been a guy with a great signature.” And that got me there. I am happy to say, the talk was worth my time. He was very interesting. But, whether it’s a book, newspaper headline, talk or especially for us – headlines in ads and press releases, we need to capture people’s interest in those couple words.

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